Picture
Marketing is the key of every business’ survival. Whenever one gets an opportunity to educate the customer about any particular product or service then it should not go in vain and one should make the most of it. There are many marketing procedures that are used commonly in the markets but the client is now used to all these and would probably get bored of it. It is about time one tried something new. Most of the calls put forward by the client or the customer are always put on hold. Now this is an inevitable scenario and on the basis of a worldwide survey it was found that for nearly sixty minutes a year a person is put on hold.

The problem is that during this time period all that the person gets to hear is either a boring pulsating beeps or the hold tone of the phone. The worst is the silence which can really take its toll on the customer and mostly the customer will hang up. Music on hold will ensure that the customer will not just be patient but will also enjoy the time during which one is put on hold. This new facility offers the firms to make their customers listen to different music and music on hold is available for affordable rates.

How to make use of this hold time to the optimum? That is what the messages on hold is all about. During this time the firm can educate the customer about any new product or tell more about a particular service. This way of marketing is not so much known and at the end of the call after the purpose is served the customer will hang up with a good impression about the firm. On hold message is now gaining popularity in the urban markets.




Leave a Reply.